DOOH Campaign for Pride in London 2022

I led the DOOH production and coordination for Pride in London 2022.
Pride in London was commemorating and celebrating the 50 years of LBT+ pride marches in the UK through the campaign #AllOurPride.
The project required a close collaboration between 5 WPP agencies and media partners, more than 30 stakeholders, most working entirely pro-bono. It therefore required extremely close collaboration as by nature the schedule was bound to shift and evolve.
We produced hundreds of assets for TFL London, JC Decaux, Ocean Outdoors (Picadilly), the Outernet and many online media, and the attendance of the event exceeded all previous numbers with a sky-rocketting 1.2 Million attendees.